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Diane Penelope Design and Marketing

Hey there, thank for dropping by. Here’s a little bit about me.

Currently I work for a Digital Marketing Agency in Sydney, a role which I love.

I starting in advertising (Dior, Orix, Energy Australia among other campaigns), then worked as a graphic designer in the music industry (Virgin, EMI, ABC Music), travel industry (Cunard, Seabourne), beauty industry (Nutrimetics, Schwarzkopf, Fudge to name a few), as well as in fashion, e-commerce, home appliances (Winning Appliances), liquor (USA: Organic Mixology) and finance (Citibank, Qantas Money, Suncorp). I now work in all facets of digital media marketing from social media through to building complete websites from the ground up.

As a creative, I put my heart and soul into all I do,  and it is this, coupled with determination and technical knowledge that has helped me forge my career.

Beauty, Design and Lifestyle Blog

Since a child I have been totally beauty, art and design obsessed. I’ve always loved women’s beauty rituals, ever since I rummaged through my mum’s bathroom cabinet and discovered the pots and potions that promised perfection. I was taken through Europe at ten and it turned into a life long passion for art and history.

The Diane Penelope blog started as a beauty blog but soon turned into a broader reaching online lifestyle blog, mainly for women, designed to inspire, motivate, offer advice, review products and services and generally inform and entertain.

As life does, I got dealt a few blows. From time to time I write about these challenges and the issues that come with them, both to put in perspective and in the hope of helping others to find solutions. I believe true courage comes from doing the things that scare us.

Living with authenticity

Life isn’t always Instagram worthy. It’s important to realise that the person that people see on social media is not the real person. Your instagram self and your authentic self are not the same. Sure, Instagram shows the highlights, albeit edited AF with Facetune or Photoshop, with filters added, but no one generally posts when they have problems, crises, money worries, career strife or any one of a million things that life can throw at you.

Living life to the fullest means getting out from behind social media, exploring the world, making money work for you, being kind, having compassion and remember that life is not an Instagram story. 

I’m guilty of showing my best life on social media, and rarely post the down times, but please know that the self I present online is the tip of the iceberg of myself and my life.

I want to show that while life isn’t always a bed of roses, you can find true happiness, joy and bliss, even through tough times.

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Contact Me

I love feedback, story suggestions, and messages, so please get in touch!