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Charlotte Tilbury – Get The Look Marketing

Valentine's Day Lipstick

I love the way that Charlotte Tilbury uses “get the look” no effectively across social to market the products, creating packaged get-the-look sets, taking the guesswork out of online makeup selection. Her youtube videos inspire. Her products continue to fly off the shelf due to the beautiful packaging, quality and of course, marketing effectively across social media. The entire look can be purchased as a set or separately, which I haven’t seen d0ne as well across multiple social channels.

Pillow Talk Get The Look By Charlotte Tilbury
Pillow Talk-Get-The-Look By Charlotte Tilbury

“From fresh-faced, glowing skin and bigger, brighter eyes, to sumptuous pillow-y lips, this is mood-boosting makeup to try now and love forever! Inspired by the effortless off-duty beauty of supermodels and starlets, this iconic makeup look makes you LOOK and FEEL like the most beautiful, natural version of yourself!

Flattering every woman at every age, it’s all about soft bronzy golds on the eyes, full supermodel brows, youth-boosted cheeks and perfect, full-bodied lips.

Featuring my brand NEW Matte Revolution lipstick, Pillow Talk – a natural nude-y pink to give you fuller, wider lips – this is a gorgeous, goddess look to seduce and enchant!”

On the website at you can literally choose which look you want:

Beautylish "The Engenue" by Charlotte Tilbury
Beautylish “The Ingenue” by Charlotte Tilbury
Who will you be - Charlotte Tilbury on Beautylish
Who will you be – Charlotte Tilbury on Beautylish

You can then scroll down for the embedded YouTube Video on How to Get The Look.



Below that is a breakdown of the products and cost for the collection which you buy all-in-one:

Purchase the set "The Ingenue" from Charlotte Tilbury
Purchase the set “The Ingenue” from Charlotte Tilbury


Get the Engenue Look collection
Get the Ingenue Look collection

Everything you need to recreate the Charlotte Tilbury’s Signature Look at the click of a button.

You can then scroll down to purchase the products separately:

Everything you need to recreate the Charlotte Tilbury's Signature Look at the click of a button.

The Ingénue: Coachella, cut-off denim, fresh, dewy skin and a flush of blush. You set the trends, others follow.

Every time I do a woman’s make-up the first thing I ask is “Who will you be today?” The answer always comes down to 10 iconic looks, which have been the key references of my career and the inspiration for my brand. In this video, I show you how to get the Ingénue look. – Charlotte Tilbury

Visit to read more about her and shop all 10 looks!



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