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Where Do I Start in Social Media?

Diane Penelope - Graphic and web designer

WHERE DO I START?

GRAPHIC AND DIGITAL DESIGN

In order to obtain a no obligation quote or to simply discuss a design project with me, call 0405 324 369 or email me.

SOCIAL MEDIA

1. SETTING UP THE ACCOUNTS YOU NEED:

You need to choose which social media accounts on which you want to express your brand’s story. Every business has a story, a reason for being, an emotional connection with the present and potential customers/clients. It’s important to tell this effectively because not everything is about price. Of course price plays a factor but loyalty, familiarity, status and a sense of belonging is far stronger in the long run.

Social-Media-Comparison-Infographic-Source-Leverage-New-Age-Media-1024x791

SOCIAL MEDIA COMPARISON INFOGRAPHIC SOURCE: LEVERAGE NEW AGE MEDIA

My first suggestion is to create a Google Docs “sheets” document and put in the network, the email you signed up for, your username is different from the email and the password. That way, if you forget the information, which everyone does, you can easily access all your information. Take charge of your passwords (I have met so many people who don’t know the passwords for their own sites, or networks and have to track down some bloke to access their site). It will save drama and unwanted stress down the track, trust me. I have several for my clients, myself and my family.

Another tip is to make all your usernames the same and a name that makes sense or reinforces a positive factor. Every time I log in I have to enter a positive word or hyphenated phase that inspires me. It is so much easier and useful. Passwords, well, I know you aren’t supposed to but some people also do this with their passwords. It’s not secure, but it is convenient.

So, which channels does your business need? I have listed my top 4 below plus Mailchimp (an email program) to get you started. You don’t have to post a lot. Just enough to tell your brand’s story. It’s not about selling, it’s about reinforcing your brand message in a compassionate, inspiring and clever way. Try to think of keeping it simple using Buffer.com or HootSuite, whatever works for you. But instead of spending ads in the local paper, using radio, flyers or anything physical, save trees and get social savvy. It’s so much easier to measure, engage and build an audience.

FACEBOOK

  • Does your business need a Facebook page at all? Absolutely and here’s why.
  • The people you want to reach are on Facebook
  • 13.2 millions Australians are on Facebook  (and out population is just 22.8 million)
  • Facebook demographics are across all stages of live, careers, socioeconomic and so for).
  • These people are always on Facebook and Australian Facebook users spend an average of 7 hours a week and 45% of all Facebook users access the site each days.
  • If you business is more of a group, set it up as a group. Don’t waste time trying to get leverage as a business.

IF YOU WANT SOMEONE TO MANAGE THE PAGE PLEASE FOLLOW THESE INSTRUCTIONS:

IF YOU’RE AN ADMIN:
  1. Click Settings at the top of your Page.
  2. Click Page Roles in the left column.
  3. If the person is your Facebook friend, begin typing their name and select them from the list that appears. …
  4. Click Editor to select a role from the drop down menu.
  5. Click Save and enter your password to confirm.

INSTAGRAM

While you can only post using your phone or tablet, Instagram’s 300million members make this one of the most engaged and powerful tool for connecting with the cool  create set.? It is a visual media for sharing photos and acts as a brand awareness tool and sales drive. Instagram is a great please to gain new customers. Thing about what your customers want to see on Instagram. Make sure your device has am amazing camera and please don’t over use the filters. A filter cannot make a bad photo good. In a later book I am going to focus on how to take image for Instagram, but for now just make sure your image is in focus and brand relevant. Keep the image simple.

A trap for some Instagram user is oversharing. It’s all about quality to quantity. One simple amazing image is better that one really bad image. Give viewers a glimpse into your personal life, we are all a little bit nosy.

Also encourage your customers and clients to post their own content with your hashag, e.g. (#yourbusiness) You can then create albums and you have loads of content for other platforms.

TWITTER

Twitter is a microblogging network (you are restricted to 140 characters). Business owners need to know that Twitter is much more active that other networks such as Facebook. More than 100 million daily active Twitter users post more that 500 million posts per day.  Twitter is also more popular with the younger generation (millennial – under 25), who don’t want to hang out where their parents do.

Thanks to Facebook’s changes mean that Twitter drives more clicks than Facebook and on the whole out performs Facebook in advertising.

SMART TWEETING

  • Use hashtags
  • Use images with some text. A picture tells 1000 words
  • Be personal (tweet like a person)
  • Give your twitter followers a present – coupon code or something that will create fans.
  • Just remember, don’t be spammy, be social – you are there to connect and inspire, not sell.

LINKEDIN

LinkedIn is a little like Facebook for business. Some people get that muddled up, but a word of advice, don’t. LinkedIn allows you to attract customers. LinkedIn members spend and average time of 9.8 minutes per day on the network, an impressive statistic. Build and grown connections on LinkedIn as successful relationships can lead to cash flow. When you are just getting started in business, just set up a basic page. you can upgrade later.

TIPS:

  • Create emotional connections through being relevant and brand advocacy. LinkedIn recommends the 80/20 rule. 80% if user content, 20% of self promotion.
  • Companies on average publish 20 times a month to reach at least 60% of the audience.
  • The best times to post are weekdays during business houses,Tuesday, Wednesday and Thursday are more idea too.
  • Posts with links drive 2 x the engagement, Images result in a 90% higher comment rate.
  • Links embedded in LinkedIn result in a 70% share rate.

MAILCHIMP

Not strictly a social media network, but definitely a way to communicate with a targeted data base, you just need a sign up form on your site and to sign up for an account.  I send out a newsletter approximately each week using a template I created with previous success stories, tips, to connect with the audience through their email inbox.

LET’S DO THIS!

If you would like help setting this all up, please call me on 0405 324 369 or email me.

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