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Turn Your Passion Into Profit: Setting Up a Small Beauty Business

Young Makeup Artist at work

cover image credit: QC Makeup Academy

So many of us work nine to five jobs that we don’t particularly enjoy. The working week shouldn’t be a drag, where you’re waiting for the weekend to come around to get away from the slog for a couple of days. So, if you’re finding yourself less satisfied in your current role than you’d hope, it’s time to start making some changes. You can make a profit from your passions. If anything, it’s easier than taking on any other area, as you’ll be completely invested and dedicated to your work. If you have an idea in mind, it’s time to build on it. Here are a few tips and tricks for getting set up in what is one of our favorite areas: beauty.

Beauty Boutique

Sephora NYC is an example of the boutique super store
Sephora NYC is an example of the boutique super store

Nowadays, makeup isn’t just makeup. There are huge differences between the public’s perceptions of different brands, with certain companies making a better name for themselves than others and certain products generating high demand. A big gap in the market at the moment could be filled by stores that import rare beauty products in limited quantities for enthusiastic customers.

People will pay a lot to be one of the first to get their hands on a luxury beauty product from overseas and the limited stock adds a sense of urgency that will encourage buyers to purchase products as soon as they’re on your shelves. This is a bigger business venture so you will need a little more specialist knowledge to get things off the ground. The first hurdle? Cashflow. You need the funds to set up and stock your store, but this can be easily solved with cashflow finance.

luxury beauty products
luxury beauty products via Style Caster

Next? Deciding whether to start out online or in brick and mortar store. Beauty products are a tricky product. While online stores are cheaper and can reach a wider audience, people often want to test out beauty products themselves before buying them (as they are often non-returnable due to health and safety precautions). To solve this problem, conduct market research and see how people react to the two different options.

Makeup Store (credit via Pinterest.com)
Makeup Store (credit via Pinterest.com)

Makeup Artist

If you are constantly getting compliments on your makeup, then perhaps you could capitalize on your talent. Self-employed makeup artists are sought by all sorts of individuals, so clients aren’t exactly sparse. Think of all of the blushing brides who want a one-off makeup job to look the best on their big day. The photography students and professional photographers who have a certain look in mind for their model for a specific shoot. The actors, musicians, comedians, and other professionals who need a touch of makeup before their performance for the public. In this field, an expansive portfolio and positive reviews are often more important than qualifications. So start working on specific looks and gathering examples together for potential clients to browse through.

Makeup Artist - photo credit via Blush Central
Makeup Artist – photo credit via Blush Central

As you can see, there’s plenty of potential out there for those who want to make a living from beauty. These are just two options, there are plenty more beauty careers in the current market with high demand from consumers, as people become increasingly intrigued with makeup techniques and products. So, start doing your research today and make your dreams a reality as soon as possible.

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