or the In a collaboration with Boucheron, Creme De La Mer transformed the plain pot into a work of exquisite beauty. Nothing has changed inside, the formulation is the same, but the container and price point went from from USA$168 to USD$20,000 (yes, you read it correctly) due to the luxury packaging. As a skincare junkie, I was naturally in love. This is not packaging, this is jewellery for the dressing table. Unfortunately (or maybe fortunately for my budget) it was a limited edition in the holiday season 2013.
Creme De La Mer is a cult classic, that costs a pretty packet and the basic cream has a formulation that hasn’t changed since the 1970’s. In order to justify the excessive price tag, Creme De La Mer on occasion does a limited edition collaboration with a design luminary. In the case of this edition, Boucheron is the partner, creating one of the most excessively over the top and exquisitely beautiful pieces of packaging I have ever seen. Maintaining the Crème de la Mer ocean theme, french jeweller Boucheron chose mother-of-pearl for the divinely beautiful case. The jar is topped off with Boucheron’s Clous de Paris motif in gold. The lid of the container is a sea blue
Maintaining the Crème de la Mer ocean theme, french jeweller Boucheron chose mother-of-pearl for the divinely beautiful case. The jar is topped off with Boucheron’s Clous de Paris motif in gold. The lid of the container is a sea blue saffir cabochon.
The product never actually touches the decadent Bucheron pot, it is simply a vessel into which the original packaging can fit. So it would make a great gift, with two benefits. A relatively decent skincare and a beautiful container for the dresser.
Images: Journal du Luxe
