What are Instagram Stories? What Is it For?

instagram stories template how to

Introduced  in August 2016, Instagram Stories, are a new feature enabling you to share snippets of your day, not just the ones you want to keep on your profile.If you worry about overposting (yes I am guilty of this at times), you can share everyting in stories which appears as a slide show format. There are creative filters to spice the visuals up, and tell the story of your day.

It’s a little bit like Snapchat in that the photos and videos disappear after 24 hours. The content doesn’t appear on your profile grid (so you don’t need to spoil the look and feel of your grid).

Instagram Stories as a great way to share content from your day temporarily
Instagram Stories as a great way to share content from your day temporarily
Add text and filters to video and images
Add text and filters to video and images
Enjoy sharing without the worry of spoiling the look and feel of your profile grid.
Enjoy sharing without the worry of spoiling the look and feel of your profile grid.

Stories from the people you follow will appear in a bar above your Instagram feed, from your most popular accounts. Once there is something new, as ring will appear around their icon. To check it out, just click on the profile picture. Another feature to note is that there are no likes or public comments, only personal messages.

If you are concerned about privacy, and your account is private, the sotries feature will also have the same setting. You can also hide your story from anyone you don’t want to see the story, even followers.

For what purpose would I use Instagram Stories?

Behind the scenes

  • Food preparation and dishes as a resturant
  • Behind the scenes at a music video
  • Sports teams share training sessions with fans
  • Fashion or beauty experts demonstrate how to put together the perfect outfit/look of the day.

How To Videos and Photos

  • Make up gurus showing the “Face of The Day” (FOTD) and tools, tips and techniques
  • Martha Stewart type posts such as how to fold a fitted sheet.
  • Home reno techniques
  • Gym workouts.

Blog Post Sharing

Blog post promotion is another thing we often do with Instagram stories
Blog post promotion is good with instagram stories – image via Buffer

Create Beautiful Instagram Stories

Using Adobe Spark, you can create stunning Instagram stories, as well as other social templates.

There is so much scope to create amazing content, I think I’ll leave that for another post, but this gives a guideline about Instagram stories and an ovewrview of use.

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