Diane Penelope Challis Digital Design and Marketing
  • Digital Marketing
  • Social Media
  • Design
    • Graphic Design Portfolio
    • Graphic Design
      • Branding + Design Services
      • Packaging Design
      • Typography
    • Branding
    • Web design
    • Design + Content Services
    • Free Colour Chart For Web Designers
    • Art
      • Illustration
      • Photography
    • Fashion
      • Accessories
    • Luxury
  • Beauty
    • Makeup
      • Eyes Have It
      • Face
      • Lips
      • Makeup Tools
    • Fragrance
    • Skin Care
      • Anti-Ageing
      • Korean Beauty
      • Hair removal
    • Hair
    • Organic
    • Reviews: Five Kiss Ranking System
  • Life
    • Health
      • Fitness
      • Chronic Illness
      • Weight Loss
    • Relationships
      • Motherhood
      • Family
      • Children
      • Love
    • Career
      • Motivation
    • Business
      • Family Business
      • Work Spaces
    • Entertaining
      • Events
      • Gift Ideas
      • Holidays
      • Weddings
    • Community
    • Technology
    • Travel
      • France
    • Social Media
  • People
    • Q and A
Menu
  • Digital Marketing
  • Social Media
  • Design
    • Graphic Design Portfolio
    • Graphic Design
      • Branding + Design Services
      • Packaging Design
      • Typography
    • Branding
    • Web design
    • Design + Content Services
    • Free Colour Chart For Web Designers
    • Art
      • Illustration
      • Photography
    • Fashion
      • Accessories
    • Luxury
  • Beauty
    • Makeup
      • Eyes Have It
      • Face
      • Lips
      • Makeup Tools
    • Fragrance
    • Skin Care
      • Anti-Ageing
      • Korean Beauty
      • Hair removal
    • Hair
    • Organic
    • Reviews: Five Kiss Ranking System
  • Life
    • Health
      • Fitness
      • Chronic Illness
      • Weight Loss
    • Relationships
      • Motherhood
      • Family
      • Children
      • Love
    • Career
      • Motivation
    • Business
      • Family Business
      • Work Spaces
    • Entertaining
      • Events
      • Gift Ideas
      • Holidays
      • Weddings
    • Community
    • Technology
    • Travel
      • France
    • Social Media
  • People
    • Q and A
Search
Close

Designer Collaboration by Reilly – Fashion and Mass Market Mash-Up

  • April 28, 2017
  • Diane Penelope Challis
Calvin Klein Burger King Logo Mash Up

If you have ever wondered about the power of the logo? The designer collaboration below, while humorous, serves to reinforce that power. This is an era of ironic, iconic collaborations between high fashion and popular culture and the lines are blurred. Think back to the Chanel Fashion show of 2014/15 Ready-to-Wear where a supermarket acted as the backdrop.

London-based graphic designer Reilly explored creative mash-ups and has married haute couture with mass market brands.

High and Low Mash Up

YouTube Tom Form Logo Mash Up
YouTube Tom Form Logo Mash Up Designer Collaboration
Ikea Miu Miu Logo Mash Up
Ikea Miu Miu Logo Designer Collaboration Mash Up
Pizza Hut Marc Jacobs Logo Mash Up Designer Collaboration
Pizza Hut Marc Jacobs Logo Mash Up
Diet Coke Colette Logo Mash Up
Diet Coke Colette Logo Mash Up
Dior Nike Logo Mash Up
Dior Nike Logo Mash Up
Subway Supreme Logo Mash Up
Subway Supreme Logo Mash Up
Chanel Champion Logo Mash Up
Chanel Champion Logo Designer Collaboration Mash Up

Power of the Logo

Colour and logos are powerful visual triggers that appeal directly to our emotions. Despite the words, we recognise the brand. For example, the Calvin Klein mash-up is still recognisable as Burger King. The bold colours shout out the brand. This is in complete contrast to the understated high-end logos of Chanel, Dior, Colette and Calvin Klein. These labels have the luxury of minimalist logos. Their reputation is so prestigious that they don’t need to shout their name from the rooftop. Mass media companies, need to do be bolder and brighter, in order to be heard above the other mass market brand voices. The very act of trying so hard to be seen and heard cheapens the brand, whereas high-end labels have the brand equivalent of white space – they don’t need to shout in the same way.

Mass media companies, need to do be bolder and brighter. In order to be heard above the other mass market brand voices they rely on bigger and better visual cues. The very act of trying so hard to be seen and heard cheapens the brand, whereas high-end labels have the brand equivalent of white space – they don’t need to shout in the same way.

High-End “White Space”

Building credibility and status is a combination of factors:

  • extreme creativity in fashion shows shared on social media instantly
  • Digital media buying (ie multiple pages of adverting in fashion bible du jour, whether it be digital, such a Porter (Net-a-Porter’s offering)
  • Key relationship building with social influencers like  Xenia Tchoumitcheva, Zoella Zeebo or Christene Barberich etc
  • Alignment with the “right” celebrities (i.e. positive
  • Advertising and editorial space in the latest beacons of fashion such as Vogue or CR Fashionbook

Ironic/Iconic Result

The result is an ironic mix of the high and low, executed so artfully by Designer Reilly, that it leads to a collective squeal of delight from designers globally.

Source: hypebeast.com

Share:

Facebook
Twitter
Pinterest
LinkedIn
Diane Penelope Challis

Diane Penelope Challis

Designer, digital marketing specialist and content writer for beauty, lifestyle and finance websites.

Leave a Reply

Your email address will not be published. Required fields are marked *

Free PR for beauty, fashion, fitness, home and lifestyle products.

Connect With Me

Facebook-f Twitter Instagram Wordpress

Most Read Stories

Fenty Beauty Launch social medai

FENTY BEAUTY LAUNCH: A SOCIAL MEDIA LOVE AFFAIR

Diane Penelope Challis July 19, 2022
GUERLAIN's Abeille Royale Collection: Unbiased Review

GUERLAIN’s Abeille Royale Collection: Unbiased Review

Diane Penelope Challis April 21, 2022
How To Use Beauty To Empower You

How To Use Beauty To Empower You

Diane Penelope Challis March 10, 2021
4 Big Dental Health Mistakes You Need To Avoid

4 Big Dental Health Mistakes You Need To Avoid

Diane Penelope Challis May 1, 2020
Get The Latest Updates

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.

Categories

Tags
ageless beauty beauty branding business career celebrity christmas collaborative collaborative post. cosmetics decor design dream home entrepreneur environment family fashion finance hair health home house interior design life Lifestyle love luxury makeup marketing office organisation packaging property real estate renovation skin skin care skincare small business social media technology travel wedding wellbeing work
PrevPreviousMelbourne Vintage Shopping – Day 1
NextBeauty Packaging Inspired By Pop-Up BooksNext

Related Posts

stepps to viral marketing

What Makes A Message Contagious? Here are 6 STEPPS

Beauty Insider Courtesy of Sephora

“We Belong To Something Beautiful”: Sephora’s Beauty Insider

Fenty Beauty Launch social medai

FENTY BEAUTY LAUNCH: A SOCIAL MEDIA LOVE AFFAIR

Dove Racist VIdeo

BEAUTY BACKLASH: HOW NOT TO GO VIRAL

My darling Betty White #catsofinstagram #whitecat My darling Betty White #catsofinstagram #whitecat
Instagram post 17874177608766452 Instagram post 17874177608766452
Vale Vivienne Westwood Vale Vivienne Westwood
Out and about #gucci #powerhousemusuem Out and about #gucci #powerhousemusuem
Instagram post 17884262876773299 Instagram post 17884262876773299
In front of Bon’s cottage where I spent a lot of In front of Bon’s cottage where I spent a lot of time as a kid. Smells the same, apart from the wet dog.

Design

  • Design
  • Beauty
  • Fashion
  • Portfolio
  • Luxury
  • Skin Care
  • Contact

Marketing

  • Social Media
  • Digital Marketing
  • Branding
  • Packaging
  • People
  • Career
  • Technology

Subscribe

©2022 Diane Penelope Challis. All rights Reversed.

Instagram Facebook Twitter Linkedin
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT