Growing your business is vital to its success, and as a result, you’re going to need a solid marketing strategy to help. Fortunately these days there are many options available to you rather than the traditional billboards, papers, and leaflets. Digital marketing should be where you start when it comes to promoting your business, partly because there are good free options but also due to the nature of the internet. Building a solid understanding in different areas of online marketing will help you create an advertising plan, so let’s take a look at the options available to you.
SEO
The first thing you should do with any digital marketing campaign is ensure that you have an effective search engine optimization (SEO) plan in place. SEO is the practice of preparing your website for internet visibility. What this means is that there are a number of steps that you should follow to ensure that search engines recognize your website as being relevant to the searched words, consider it reputable enough and place it accordingly in the unpaid for search results. SEO isn’t just important because it gets you on to search engines, but because 95% of all search engine web traffic comes from the first page, so you need to make sure that you are featured on that first page. Now, it is possible to do that with alternative search engine marketing (SEM) just as pay per click (PPC), and this is a good thing to utilize if you have the budget available to you.
However, sticking with SEO for the time being, here are some of the ways you can improve your website’s performance. There are plenty of guides out there like Brad’s SEO services with professionals dedicated to making sure their client’s SEO is as successful as it can be. Some of the things they will look at include keywords, content, links and speed.
Keywords are the words and phrases that the likes of Google and Bing are looking for on your website when a user searches for products or services that you’re offering. You may think that you have a good idea of what these are, but it is highly recommended that you use one of the many free tools available online that do keywords research for you so that you can determine what is best to include on your website.
As well as keywords, you will need to make sure your website has high-quality content. Google, in particular, has demonstrated with its algorithm that it is looking for quality over quantity, so ensuring that your content is written for your audience and then edited for SEO is the best way to go here. For example, if you just have a blog full of keywords and phrases but sorely lacking in anything meaningful, then you are unlikely to benefit in search results.
SEO is just one aspect of digital marketing, and as touched upon there is a paid version of search engine marketing that you can look into.Photo by FirmBee rom Pixabay
Social Media
It can seem like almost everyone is on social media these days from Facebook to Twitter and everything in between. So it stands to reason that your business should be on there selling its brand and encouraging user activity. But before you start opening accounts on all of the various networks, you should consider that just because something is free at the point of use doesn’t mean it doesn’t cost you anything. Time is a valuable resource in any company and wasting it is an unnecessary thing too, especially when it comes to marketing. Before you open up any social media account, you should take the time to research which one or ones suit your needs best.
Many people use social media for a range of things. Facebook, for example, has the most accounts worldwide, however you will need to look into if the accounts you’re targeting are active users. Likewise you should consider what each network has to offer, if your product is based on imagery then you will want to consider somewhere like Instagram rather than Twitter.
You can’t spread yourself too thin and it is possible to try too much at once. That’s why looking into social media use and how you can best target your market is the key to success in this area of digital marketing.
Promoting your brand online is straightforward enough, but making the most of your resources requires careful research and a detailed plan. Use the advice of experts and start building your presence to grow your business.
