After the devastation of the coronavirus pandemic, consumer behaviour adapted quickly to the new forms of shopping online. If it’s something that you’ve been thinking of for a while, well, think no further. Many organizations have realized the importance of an online platform in the modern tech-filled times we live in. According to statistics, the eCommerce industry has kept on growing through thick and thin over the last ten years.
According to Google, their platform received more than 5 billion searches per day; this lays an incredible foundation for small business owners to increase sales volumes drastically. It’s not as easy as it sounds, but anyone can succeed online with some hard work and dedication. Let’s look at some tips for your business to start generating sales online.
#1 Get A Website
First on the agenda is getting yourself a brand new website; this will be the foundation of your efforts to move into the eCommerce world. Some time ago, website development was a costly exercise, and only more prominent corporations could make use of it. But thanks to software like WordPress, which is a drag and drop system, you can quickly build your website for a fraction of the cost.
#2 Get Tech Savvy
For your website to perform at its optimal, you have to understand what needs to be done. According to statistics, only 9% of websites on the internet get the most online web traffic. For you to be part of this 9%, your website should perform better than 90% of the sites on Google. You’ll have to ensure that your website ranks well, and this is done by ensuring it performs well in terms of its page speed, domain age, optimized content, mobile-friendliness, and technical SEO. You can also improve your user experience by offering your website visitors a chatbot for optimal performance, visit the click4assistance website for more information.
#3 Digital Marketing
This will be one of the deciding factors when it comes to the success of your online campaign. Whether you can market your business will determine your website traffic and may increase sales. With digital marketing, there are two main ways of going about it, either paid marketing or unpaid marketing. Have a look down below at the options you have:
#1 Paid Digital Marketing
Google Ads: Utilizing Google ads is one of the most familiar paid marketing methods. You pay a bid against competitors in your industry to obtain the top ad placement on specified search phrases on the Google Platform. It works with a pay-per-click principle and is an excellent way of increasing website traffic.
Social Media Marketing: With more or less the same principle as Google ads, social media marketing is a paid marketing campaign where platforms such as; Facebook, Instagram, and YouTube place your ads in certain areas and boost your business exposure.
#2 Unpaid Digital Marketing
Search Engine Optimization: Search Engine Optimization (SEO) is the process of increasing the quality and quantity of website traffic by using organic search engine results. This method aims to boost the credibility of your website and utilize specific keywords to be more relevant to searches containing those keywords.
All that’s left now is for you to go out there and do what you do best, make money.