It does not matter what sort of relationship you have – mother and daughter, romantic partners, or business owner and client – you need to have trust. Trust is everything in any relationship, and this is something that more business owners need to recognise. However, with a business owner and a client, it is less of a two-way street. Rather, it is up to you to make sure that your customers trust you. So, with that being said, read on to discover how you can get people to trust your company if this is something you are struggling with at the moment.
Focus on search engine optimisation
There is only one place to begin in today’s digital age, and this is with search engine optimisation. After all, if your business is languishing at the bottom of the search engine result pages, you are going to really struggle to create a sense of trust between you and your customers. Think about it… when you search for a business online via the likes of Google, you tend to go for one of the first few results, right? Whether or not it is the truth, we view these businesses as more credible and more professional. Getting yourself to the top of the search engine result pages can have a massive impact on the trust levels between you and potential consumers.
Make your company appear bigger
In most cases, it is small businesses that struggle when it comes to trust because consumers naturally tend to view bigger companies and more established companies as the most trustworthy. However, there is a way that you can make your business appear bigger than it is, and this is by utilising higher invoice numbers.
Think about it… if you were to receive an invoice from a business with #3 at the top, you would think the company is not very experienced and this could be a cause for concern. However, you would not have this worry if the invoice had #1113 at the top.
Present various contact options
When someone heads to your website, and they look for ways to get in touch with you, what are their options? If they are not given any contact details, it is of little surprise you are struggling to establish trust. If you only give one contact option, for example, an online form, this is not a good idea either. Instead, make sure there are plenty of ways for people to get in touch, from emails to live chat.
Invest in a virtual office and professional phone services
In addition to the points that have already been mentioned, you should also consider investing in virtual office services and phone services too.
This is a good way to make your business appear more prestigious while also improving the customer service levels you provide. With a virtual office, you can make your home-based business appear much bigger and more trustworthy. You should then look into using a professional phone service like Ruby Receptionist. This is one of the best ways to put your potential clients at ease and to reassure them about your business.
Make sure you have a professional website
The final piece of the puzzle is a professional website. This is a necessity in the digital age. If your website looks old or out-of-date, this will create a lack of trust. The same can be said if your website is slow to load, difficult to navigate, and does not say anything about your brand. This is likely to be the case if you have used free website builders. You also need to make sure your website is secure, and you need to showcase trust signals so that your viewers know this. From security badges to customer testimonials, there are numerous ways to do this.
As you can see, there are a number of different ways that you can improve trust levels at your company if you currently believe that people are struggling to trust your business. Follow the suggestions that have been presented, and you should, hopefully, notice a considerable difference. However, it is important to remember that trust does not occur overnight – it often takes time, so you will need to be patient and dedicated.