Social media seems to be at the heart and soul of our society and the way we communicate in a business and personal fashion these days. It is a platform where proper can share anything with the world and where businesses can find a community of people to support them in their careers. If you are having a creative slump and need a new way to gain traction, here are some fun social media ideas to get you on top of your game.
1. Look out for competitors
When you are trying to stand out from a proverbial sea of people on the internet you need think think clever and use some smart tactics to get ahead of everyone else.
For example if you aren’t sure what type of content you should be sharing with your followers you can think about looking at what your competitors are doing instead. Think of what they are writing and how their tone of voice is and this can give you guidance for your own work.
2. Ask professionals
If you are in doubt on how to market your business on social media you can always cut your losses and head straight for the professionals for their advice. A digital marketing agency specialises in creating engaging content for all sorts of people and this means that they will be able to make the best possible content for you and your audience. Trust a professional and they can show you what you need to do.
3. Jump on bandwagons
Trends are incredibly important when it comes to social media and you need to make sure that you can follow the latest trends if you want to keep up with everyone else. You may have noticed when films like Infinity War came out earlier in the year that many brands were writing related content and even offering products which relate to Marvel. You can take a slice of this action and use hashtags and relevant pop culture to get noticed and gain a following.
3. Try video
Video content is the next big thing when it comes to social media, and we aren’t talking about YouTube either. Over the last 2 years the amount of video content on platforms like Facebook and Instagram has skyrocketed because this kind of content is popular.
If people are scrolling through their feed and see a moving picture they are more likely to stay and watch instead of scroll on. Take on this advice and make sure that you use video content to gain a wider reach.
4. Schedule ahead of time
Managing social media accounts can be a huge job and it can take a lot of time for you to nail your process and find the right flow when it comes to posting and engaging with customers. The best thing you can do is take some time at the start of the week to schedule all of the content on an app like Buffer and this will allow you to work through the week without worrying about social media posts.