Starting a business involves a lot of things, and when you are starting out one of the most important departments to think about vamping up is your marketing. For a small business especially, a good marketing plan can be the best thing you invest in as a business because it will allow you to reach more people and gain a genuine following online in your early years. Here are some of the essential things you need to add into your marketing this year.
Every good plan starts with a killer idea, and if you want to succeed in your career you need to be able to make some amazing campaign ideas to sell your business. It could be as small as a social media post idea or as big as creating a piano on a flight of stairs as a PR stunt. Think carefully and let your mind wander into different territory. You are allowed to think outside the bus and this is likely what will win you the attention you crave.
Branding is so important when it comes to business and you have to make sure your branding is memorable and better than any of your competitors. You need to be able to create a simple and bold logo which people will always recognise, a catchy name and even a tune if you are using TV commercials as advertisement, and a colour scheme which fits who you are and what you do.
If your business is a shop, then your website acts as your shop window online- letting people see in and be able to make a decision on whether they want to engage with you inside the store or not. If you want to be successful and be seen as trustworthy, you need to create a simple website for your company and make sure it has all of your contact details and information about your company on it. A good simple website can attract people from all over the world to you and it will give you the opportunity for much more business.
Trends are everywhere these days and in the modern era you will mostly find them as hashtags on twitter and on Pinterest. When marketing for a business your main aim will always be to stay relevant and be in the eyes of your customers at all times. This will mean sometimes using current hashtags and trends to your advantage and making sure to bring pop culture into your content to make more of an impression with your audience.
Social media is the heart of marketing in this day and age and if you want to create a successful marketing plan for your business, social media is where you need to be and where you need to thrive. Sharing photos, videos and giveaways with your audience will keep them always excited and as long as you can maintain your social media every day you should have no issues building up a highly supportive and enthusiastic audience.
When you are scrolling down your newsfeed are you more likely to stop on a block of text or a pretty picture? We all know the answer to this, and pictures can be a wonderful way to drag people in to your business and make sure they interact with you. If you can learn some photography skills and take professional images of your product being used in the real world, you can attract many more people to your content and to your website.
Beautiful images go hand in hand with engaging content, and if you don’t already have a blog on your website we suggest you add one now. Blogs are great for SEO and they also allow people who would never have seen your website before to enter into your world and this can cause your visitors to increase and for your sales to rocket.
Email marketing is a huge thing to think about when it comes to marketing and it is one of the most classic forms of marketing out there these days. Learning how to create great email campaign will involve graphic design, not using spammy subjects and making sure to give the reader incentive to stay subscribed such as extra content or exclusive offers.
SEO can be confusing and it is one of the most technical aspects of marketing. If you want to be seen on the search engine results you need to make sure you add keywords to your content, website and any other media such as images which are on your website and social media. A good SEO plan can be the difference between a great business and a mediocre one. Ask an independent source to audit your website and crawl your site to see what changes you can make to create a better SEO friendly website. Take these things on board as soon as you can and this will make a big impact on the way you rank in the each engine and one day you might even be on page one .
For many new business owners who are reliving into the world of marketing for the first time you might assume it will be a piece of cake, but there are a lot of things to balance and think about which you might not have realised. For example there lift be parts of a website you don’t know how to use, you might not understand the business back end of social media, and this is where you can hire a company like Digital Hitmen to come in and help. There is nothing wrong with outsourcing if you struggle to do things yourself and it can actually be a really wonderful decision for you to make for the health and success of your business in the long term. Try it and see if it works for you.