If your conversion rate is low, you may be scratching your head trying to figure out how to increase your conversion rate. Your website is designed well, you have invested in online marketing tactics, and you feel like you are doing everything right. So, why aren’t you seeing the results you would expect? Let’s take a look at some of the probable reasons…
You might be making simple copy mistakes
Copy is the cornerstone of all things marketing. If there is something wrong with your copy, this could be why your business is struggling to achieve the results you expected. So, where could you be going wrong? Firstly, your content may not be written for your audience. Different people have different needs, so you need to ensure your copy is carefully constructed for your target audience. Aside from this, make sure your copy tells a story, that it is interesting, and that it is original.
You’re hiring a business that isn’t delivering
Most businesses outsource their marketing to professionals. This is often a good move. However, if you are not getting the results you had hoped for, it could be a sign that it is time to look elsewhere. This often happens when you employ a general marketing company rather than a conversion agency. . You need to be sure the firm you hire focuses on achieving real results, i.e. conversions and ROI. A company that promises to boost your traffic is not enough. After all, what’s the point in having a lot of traffic yet no conversions?
Your pop-ups are too intrusive
This is undoubtedly one of the biggest reasons why users look elsewhere once they have landed on a website. There is nothing more frustrating than visiting a site and the first thing you see is a popup!
Your value proposition isn’t clear
Value is a big deal. What are you offering that people won’t get anywhere else? Users need to immediately recognise what makes your business the better choice for them. After all, people will ultimately invest in your services or products because of the perceived value they will benefit from. Put your unique value proposition to the test by asking three key questions.
What is your value?
This should be answered specifically. How is your value going to benefit the customer? Why should people select your business over the competition?
Your CTAs aren’t converting
Last but by no means least, your CTA could quite easily be the problem. If you improve your CTA, you are virtually guaranteed to experience improved conversion rates. So, where could you be going wrong with your call-to-action at the moment? One of the biggest mistakes is a CTA that is too generic. Other errors include a CTA that is not obviously and immediately visible, as well as a CTA that is asking for too much.
So there you have it; some key reasons why your conversion rate may be so low. If you are committing any of the errors mentioned above, make a few changes, and you are bound to notice a difference.