When you first set up a small business, you tend to feel entirely overrun. There are so many tasks that it can often feel like you have a never ending list of things to do. So you might think that by the time you get things off the ground and running, you can step back and let your hair down. But this isn’t the case. In fact, the hard work has only really just begun. Perhaps the most important responsibility you have on your hands is establishing your brand as a serious competitor in the consumer market by ensuring that your entire target demographic knows that you exist and what you have to offer. You also need to focus on encouraging consumers to choose your brand over any other that is available. This may sound simple, but once you get started, you will begin to realise that guaranteeing sales and gathering loyal customers is a relatively difficult endeavour. One thing that you can do to help this process is to set up a promotional campaign. Here’s everything you need to do to make a success of this!
What Is a Promotional Campaign?
A promotional campaign is an event that will help to introduce your brand and its products or services to the consumer market. It generally happens on a face to face basis. You will need a few different things to set one up and ensure it runs swimmingly!
Concept
First things first, you need a concept. You need to come up with an event idea that you are going to put into action. There are various types of promotional campaigns that tend to prove exceedingly popular time and time again. If you are selling food or beauty products, you might want to consider sampling. This involves giving away free miniature samples to the public. If they try your item for free and enjoy it, they’re much more likely to pay for it in full size. Alternatively, if your product cannot be sampled, you might want to carry out demonstrations of how it works and how it can be used.
Location
Next, you need to choose where you are going to host your promotional event. This will require a little market research to be carried out. Find out where your target audience frequent and when they are most likely to be there.
The Stand
Once you know your location, you can start organising the stand that the event will be hosted from. Most companies make use of open, public spaces that maximise footfall, but brand the area with teardrop banners, posters, and other promotional items that can get their brand name and contact information out there.
Promotional Staff
Finally, you need the workers who will make all of this come together – promotional staff. Promotional staff will engage with the public, carrying out sampling or demonstrations and generally raising brand awareness. They can easily be sourced through agencies!
While you may not have considered a promotional campaign before, hopefully this has helped you to get to grips with the basics of what you need to do in order to make a success of the whole event!
