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Business Basics: What You Need To Survive And Thrive (Apart From A Good Product)

Business Basics: What You Need To Survive And Thrive (Apart From A Good Product)

Success in business isn’t a given, no matter how good your product is. In fact, there are many other factors to get right if you want your business to survive. The include where about your product fits into the current market, how you will get your message out, how you will get your products or services to paying customers, as well as how you will deal with the facial side of things. With those issues in mind, read on to find out more about these aspects and ensure that your business thrives as well as survives.

A place in the market

A great product is only half the picture when it comes to going into business, you also have to check to see where the item that you are selling will fit into the market.

To do this, you need to think about aspects such as whether it is original enough to sell, or whether are there already things like it being produced? Consider the price as well, can similar items be bought at a lower price, and if so can you orient your product to the more high end and luxury market?

Also, remember that your product must fulfil a need be it a practical or entertainment one. Something that means your potential customer will actually want it, so do your homework and market research before you launch.

Communication and marketing

In this the digital age communication is key, and if you aren’t an expert, you’ll need to become one pretty quick. The reason for this is that you will have customer contacts to deal with, in addition to online reviews, social media comments, and even blogs and vlogs to respond to.

These are such a massive part of getting the word out about your product and brand that they cannot be ignored if you don’t feel confident. Although, luckily there are experts that can do this side of your business for you, if things do get a bit desperate.


Even if you are selling a service and not a product you will need a method of delivery. For service-oriented items, this can be in the form of physical transport to get a person to the client or visa versa. Something that companies like Flex Fleet can help you out with if you aren’t in a position to purchase a specialised vehicle in full at the moment.

Also in the service field delivery can include IT solutions where advice and information is provided online, or via downloadable files. Something that makes having the access and the knowledge to facilitate this vital to your company thriving in the long run.


Last but not least, a basic aspect of any business is a decent account keeping system. The reason for this being that the financial side of the business is just as important as the product or service that you are offering. So keep your books well, file your invoices, and complete your returns on time, because if you don’t, you will barely survive let alone thrive.



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