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Could You Turn Your Blog Into A Business?

Could You Turn Your Blog Into A Business?

How long have you been running your blog now? A few months? A couple of years? If you’ve been in the game for a while, have you thought about taking it to the next step by monetising?

Think that’s a silly idea? Well, it really isn’t – after all, many bloggers out there who have made millions from their sites. Are you ready to follow their footsteps? Here are some of the best tips to help you do just that:

Reach Out To Brands

Your blog will already have a lot of your writing on it, so it can act as a portfolio. It’s worth sending out links to brands and companies and offer them your content writing services. If these brands like the sound of your voice and writing style, then they might be very interested in hiring you to write their blog posts and other content. Developing a few relationships with brands in this way can set you up with some regular paid work.

Offering a service (such as myself, I offer content creation, design, copywriting and photography) can allow you to blog and earn, but you still have to put in the work, there are no shortcuts.

Market Yourself

You should also continually marketing yourself. That way, companies will find out about you and your new business, and will hopefully approach you with work opportunities. Being active on social media can really help you boost your marketing efforts. If you find that this is something with which you particularly struggle, you might want to get a marketing company like Sticky Digital to take care of all of this for you. And then, you will have plenty of time to focus on your writing work!

Run Some Adverts

Another way you can make some cash from your blog is by running advertisements on it. There are various ways to do this. First of all, you might want to think about selling banner space to some companies. Make sure that these ads are pay-per-click so that you get a small amount every time someone clicks on them. Another way to advertise on your site is to start writing sponsored posts for companies. The business will pay you to post an article about one of their products or services on your blog. Just make sure that your advertising doesn’t distract readers from the blog.

Affliate marketing can offer a stream of income but only if your traffic is high and the ads relate to the blog topics.

Sell Your Own Merchandise

If you aren’t already selling merchandise for your blog, it really is worth thinking about doing so. It’s easier than you might think. Followers and fans might want to buy t-shirts and mugs with your branding, especially if they are high quality. There are lots of companies that will print your logo onto t-shirts and mugs for example. When you know how much this will cost you, you can then figure out how much you can charge for your merchandise. It’s also important that you remember to take into account the charges for distribution when you are figuring out a sales price too.

There are lots of ways you can turn your blog into a business, but the ideas above will give you a great base to start from. If you follow these tips, you’ll get off to a good start!

Good luck!



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