If your business is a one-man band, it can be difficult to compete with the bigger fish in your industry, so you need to find ways to look bigger. Consumers have a tendency to assume that bigger businesses are more reliable and trustworthy. While this is not necessarily the case, making your business appear bigger than just one person can certainly be beneficial. With that being said, let’s take a look at some of the different tactics you can use to make your one-man band appear bigger.
Make moves on social media
You need to focus on your social media approach if you want your business to appear bigger than it is. Social media is more than a marketing tool; it is a customer service platform. Make the most of social media scheduling tools so you can make it appear like you are active at all times.
Use bigger invoice numbers
Rather than starting your invoices from #1, why not start them from #1000? If a customer receives an invoice and it has #9 at the top, they are going to assume that you are very inexperienced, and this could be a cause of concern. However, if you put #1009 at the top instead, it won’t even cross their mind to question how many times you have provided your service before.
Choose a prestigious business address
Another way to propel your one-man band to new heights is to invest in a prestigious business address. Nowadays, you can invest in virtual address services. This allows you to display a premium address on your website. Any mail that is received will be sent to you electronically, enabling you to conveniently and easily manage all communications.
Invest in a telephone system
You may think that telephone systems are unnecessary, especially when you are working out of your home. However, a telephone system can make your business appear bigger and more professional. A lot of these systems come with in-built software so that you can track information about each customer, enabling you to provide a better experience.
Give your website a makeover
Finally, your website needs to look professional if you are to give off the impression that your business is. If your website looks amateurish, what does this say about you and your brand? Make sure your site aptly reflects your brand image, is easy to use, quick to load, and that it has been optimised for mobile use.
So there you have it: a number of different suggestions you can use to make your small company appear bigger than it is. This is a good way to build up trust amongst your consumers and to give you the perfect platform for competing with the other businesses in your industry.
