With so many eCommerce companies popping up, it’s hard to find one that will last. That’s because the market is oversaturated. It’s not enough just to have a store with great products anymore – you need to have an edge. One of the most common strategies for getting ahead of the competition is offering more shipping options.
The Benefits of Adding More Shipping Options
First, more delivery alternatives allow for a more personalised client experience. If they’re too busy or don’t have time to wait, you can offer them the option of picking up their order in-store. This allows your customers to acquire exactly what they need without worrying about packages getting lost in the mail or delivery days being doubled.
More delivery alternatives can also increase conversions. Offering convenient, reliable delivery increases customer satisfaction, reduces returns, and increases eCommerce conversion rates. A higher AOV means better margins for your firm!
Finally, providing more shipping alternatives assures that whoever is shopping for you will discover what they need and return. That way, those repeat customers are one step closer to becoming brand ambassadors.
Why You Need to Add a Delivery Option
Offering free shipping can help your online store gain more customers. For starters, it can be a terrific approach to attract clients. People enjoy the convenience of ordering products without leaving their houses.
The second reason links to the first. Offering free shipping can pique the interest of those who may not have known about your goods and services. Who doesn’t like a freebie or a bargain?
Finally, clients are more likely to buy from a store that delivers. In the future, people will be able to place orders with confidence, knowing that their items will arrive quickly, safely, and intact. If your site offers delivery, customers may return more than once because they know what they’re getting.
Effects on Customers
One of the most important factors to consider when adding a delivery option is what it will do for your customers. For example, if you add a delivery option, your customers may get more value out of their purchase.
If your goal is to increase the number of purchases on any given day, offering free shipping might be enough to help you reach that goal. On the other hand, if you have an eCommerce store specialising in high-end luxury brands and don’t want to lose customers by being too expensive, charging an extra fee for a courier service could be worth it.
Effects on Your Business
One of the biggest reasons to provide a delivery option is to increase business. It’s harder to stand out in a crowded market, so adding a delivery option will help customers receive what they want and need.
You may also leverage your new package delivery option to your advantage by providing excellent shipping customer care.
Customers who are unhappy with their purchases should receive replacements or refunds quickly. Making sure consumers have a fantastic time with your business will keep them coming back for more!
Finally, having a delivery option can help you compete on price online. To compete in this market, you need to offer more than just low prices and good service.