You will have heard that an effective digital marketing campaign requires the ability to handle a variety of factors. Identifying all the factors can often be a daunting challenge. Often, digital marketing tools focus only on individual aspects of the process. Sometimes, it is more helpful to take a step back for a better overview of all the elements needed for a marketing campaign; that is why we have compiled some tips to aid you in your marketing plan.
Social media is a rapidly growing field of digital marketing that has become very effective in helping companies reach a wider, more dedicated audience. Social media marketing should be part of your digital marketing plan.
1. Advertise on multiple social networking platforms:
A social media strategy is most effective when using multiple platforms, including Facebook, Twitter, Pinterest, LinkedIn, and YouTube. Regardless of your familiarity with these platforms, it is more advantageous for you to manage multiple profiles because you never know which platform your audience uses the most.
2. Consistent brand name across all platforms:
It is important that the brand name on each of your social media accounts is uniform; this means that the spelling, contact information, profile description, and to some extent the images, need to be consistent in order for your business to be more easily recognizable. Your profile page should also display a high level of professionalism; you will never be considered an expert in your industry with a profile that includes low quality photos or disorganized content.
3. Create social media content that is really relevant and interesting:
This can include advertising contests, promotions, new product launches, polls, news blog links, etc. The idea here is to find ways not only to persuade viewers to visit your social media page, but also to get in touch with their content.
4. Update your social media profile often:
Social media profiles become completely useless when they are not updated for too long. If you want to attract and retain visitors, the secret is to post content regularly (at least 2-3 times a week on each platform).
5. Always answer customer comments and questions:
The purpose of social media is to “connect” with others. So when a visitor asks a question or leaves a comment on your profile, you need to respond quickly and professionally. This shows your audience that your company is interested and concerned about its customers.
6. Take advantage of social media marketing:
Marketing on social media platforms is now one of the most effective advertising methods; according to AdRoll, Facebook ads get a lot more clicks per day than stereotypical internet ads. In other words, social media marketing is undoubtedly effective. Look at outsourcing sales operations to assist further.
7. Optimize your content with SEO (Search Engine Optimization):
Social media is still a great way to incorporate keywords that your website is trying to prioritize over other websites. However, put keywords in content only when it makes sense and will appear authentic to your visitors and readers.
8. Customize the Facebook URL:
Once your Facebook page has 25 likes, you can change the URL to include your company name instead of an irrelevant URL. Note, however, that this URL can usually only be changed once.