Diane Penelope Challis Digital Design and Marketing
  • Digital Marketing
  • Social Media
  • Design
    • Graphic Design Portfolio
    • Graphic Design
      • Branding + Design Services
      • Packaging Design
      • Typography
    • Branding
    • Web design
    • Design + Content Services
    • Free Colour Chart For Web Designers
    • Art
      • Illustration
      • Photography
    • Fashion
      • Accessories
    • Luxury
  • Beauty
    • Makeup
      • Eyes Have It
      • Face
      • Lips
      • Makeup Tools
    • Fragrance
    • Skin Care
      • Anti-Ageing
      • Korean Beauty
      • Hair removal
    • Hair
    • Organic
    • Reviews: Five Kiss Ranking System
  • Life
    • Health
      • Fitness
      • Chronic Illness
      • Weight Loss
    • Relationships
      • Motherhood
      • Family
      • Children
      • Love
    • Career
      • Motivation
    • Business
      • Family Business
      • Work Spaces
    • Entertaining
      • Events
      • Gift Ideas
      • Holidays
      • Weddings
    • Community
    • Technology
    • Travel
      • France
    • Social Media
  • People
    • Q and A
Menu
  • Digital Marketing
  • Social Media
  • Design
    • Graphic Design Portfolio
    • Graphic Design
      • Branding + Design Services
      • Packaging Design
      • Typography
    • Branding
    • Web design
    • Design + Content Services
    • Free Colour Chart For Web Designers
    • Art
      • Illustration
      • Photography
    • Fashion
      • Accessories
    • Luxury
  • Beauty
    • Makeup
      • Eyes Have It
      • Face
      • Lips
      • Makeup Tools
    • Fragrance
    • Skin Care
      • Anti-Ageing
      • Korean Beauty
      • Hair removal
    • Hair
    • Organic
    • Reviews: Five Kiss Ranking System
  • Life
    • Health
      • Fitness
      • Chronic Illness
      • Weight Loss
    • Relationships
      • Motherhood
      • Family
      • Children
      • Love
    • Career
      • Motivation
    • Business
      • Family Business
      • Work Spaces
    • Entertaining
      • Events
      • Gift Ideas
      • Holidays
      • Weddings
    • Community
    • Technology
    • Travel
      • France
    • Social Media
  • People
    • Q and A
Search
Close

The Anatomy Of A Good Business Logo: Some Key Considerations

  • April 5, 2018
  • Diane Penelope Challis
The Anatomy Of A Good Business Logo: Some Key Considerations

Businesses are instantly recognisable by their logos. With a good logo, you don’t even need to see the company name, and you already understand which business the logo belongs to. It’s a key way of building brand identity and growing your presence in the business world. Not all brand logos are made equal, and some will have a much better effect than others.

Speaking of which, what makes a business logo good or not? When you dive into the anatomy of one, there are plenty of common themes that arise. Some of these themes are purely design based, while others are a little more technical. But, all of them will be revealed in the following article!

Originality

It’s good to be different, and it’s beneficial for your company if your logo is original. There are a fair few reasons for this, the main one being that your logo should help differentiate you from all the other businesses out there. If you have a similar design to other companies, then people may confuse your company with them. Imagine someone walks passed your business premises, catches sight of your logo, but just assumes it’s the logo for another business. Does this help you spread awareness about your brand? Not at all!

Furthermore, your logo should be original because you don’t want to toe the copyright infringement line. It’s okay to draw inspiration from certain logo designs – or elements of different logos – but you can’t straight up copy things or use images that are trademarked. If your logo is too similar to one that’s already a registered trademark, then you may end up in legal disputes that take you to court. There are criminal defence lawyers up and down the country that deal with issues like this because it’s a crime to infringe copyright laws and your business may get fined a lot of money, while you could also face a short spell in prison. Even if you fight this case and win, it’ll cost a lot of money that harms your business and holds you back. In short; being original is just a safer option because you can avoid any copyright laws and there’s no worry of doing anything illegal.

The Anatomy Of A Good Business Logo: Some Key Considerations
The Anatomy Of A Good Business Logo: Some Key Considerations

Simplicity

Try and think about all the best business logos you’ve seen in your life. What do they all have in common? They’re very simple! One that springs to mind is Google, which is literally just the name of the company in a specific font, with colouring that has now become iconic to the brand. Another legendary logo comes from Nike, and it’s literally just a tick (or swoosh, depending on how you want to describe it). The point is, you don’t need to overcomplicate things to create a great logo that lasts long in the memory of consumers.

The whole point of a logo is that it should be easy for someone to identify. If you start trying to add too many things into the mixer, then you end up with a terrible concoction that just tries too hard to stand out. Don’t include too much text in your logo; it’s not really there to provide loads of information to people. At the most, you should have maybe your brand name, a slogan, or even the date your company was established. Save any other information for your business cards or info sections on your website!

The famous apple logo hasn't changed shape since the 90's when it went from rainbow colours to single block of black or grey
The famous apple logo has evolved but has basically been the same since 1977 with colour and depth changes.
Apple logo evolution
Apple logo evolution

Longevity

In my eyes, a good logo has longevity. This means that it remains pretty much the same, no matter how much time passes by. Of course, you may tweak small elements of it, but the core logo should remain the same from now until the end of time. Why? Because if you keep chopping and changing your logo, then it’s harder for people to identify with your company. It confuses consumers, and you want to establish your brand and stick with it.

The key here is to not design a logo based on any trends or things like that. For example, Game of Thrones is a very popular TV show that’s almost constantly trending. As a way of jumping on this trend, you may think it’s a good idea to design a logo that draws on elements from the TV show. It might seem genius because fans of the show relate to it, and you may get a fair bit of coverage. However, at some point, the trend will fade away, and you’re left with a logo that looks a bit silly. What do you do? Spend cash rebranding your business and pretty much starting from phase one as you try and build brand recognition all over again.

Nike Logo "tick" – just do it. Tick it off your bucket list.
Nike Logo “tick” – just do it. Tick it off your bucket list.

Relevance

Lastly, your logo needs to have some degree of relevance to your business. This kind of builds on the longevity point in that you shouldn’t try and hop on trends to design a quirky logo. When someone sees your logo, they shouldn’t scratch their head and think; hmmm that doesn’t really suit this company, does it? The type of business you operate – and the target audience you aim to reel in – will have a huge bearing on the style of your logo.

Coca Cola logo hás not changed for decades
Coca Cola logo has not changed for decades

The easiest example I can think of is if you run quite a serious business that targets adults. Perhaps you run a tax service, or maybe you’re a mortgage lending business – whatever. Now, your logo needs to represent the almost seriousness of your company. It should ooze professionalism, and look like the logo of a very ‘adult’ business. On the contrary, you can’t have a logo that looks very childish and is targeted at a much younger audience. The font you use can’t be silly like Comic Sans, it should be crisp and clean. You get the point I’m making here; the logo must match the business.

Chanel Logo Interlocked C's very similar to the Gucci Logo
Chanel Logo Interlocked C’s very similar to the Gucci Logo

There are four key considerations here that make up the anatomy of a good business logo. Remember, this is the face of your company, it’s the thing most people will recognise you by. As a result, you need to put a lot of effort into designing your logo. Get professional help on your side, and ask them to draw up multiple different ideas. Maybe test each idea by showing them to consumers, and finally settle on the best one for your business!

Share:

Facebook
Twitter
Pinterest
LinkedIn
Diane Penelope Challis

Diane Penelope Challis

Designer, digital marketing specialist and content writer for beauty, lifestyle and finance websites.
Free PR for beauty, fashion, fitness, home and lifestyle products.

Connect With Me

Facebook-f Twitter Instagram Wordpress

Most Read Stories

Fenty Beauty Launch social medai

FENTY BEAUTY LAUNCH: A SOCIAL MEDIA LOVE AFFAIR

Diane Penelope Challis July 19, 2022
GUERLAIN's Abeille Royale Collection: Unbiased Review

GUERLAIN’s Abeille Royale Collection: Unbiased Review

Diane Penelope Challis April 21, 2022
How To Use Beauty To Empower You

How To Use Beauty To Empower You

Diane Penelope Challis March 10, 2021
4 Big Dental Health Mistakes You Need To Avoid

4 Big Dental Health Mistakes You Need To Avoid

Diane Penelope Challis May 1, 2020
Get The Latest Updates

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.

Categories

Tags
ageless beauty beauty branding business career celebrity christmas collaborative collaborative post. cosmetics decor design dream home entrepreneur environment family fashion finance hair health home house interior design life Lifestyle love luxury makeup marketing office organisation packaging property real estate renovation skin skin care skincare small business social media technology travel wedding wellbeing work
PrevPreviousLife’s A Beach: Finding The World’s Best Coastlines
NextHow To Survive A Drastic Hair ChangeNext

Related Posts

stepps to viral marketing

What Makes A Message Contagious? Here are 6 STEPPS

Beauty Insider Courtesy of Sephora

“We Belong To Something Beautiful”: Sephora’s Beauty Insider

Fenty Beauty Launch social medai

FENTY BEAUTY LAUNCH: A SOCIAL MEDIA LOVE AFFAIR

Dove Racist VIdeo

BEAUTY BACKLASH: HOW NOT TO GO VIRAL

Cats are weird Cats are weird
My darling Betty White #catsofinstagram #whitecat My darling Betty White #catsofinstagram #whitecat
Instagram post 17874177608766452 Instagram post 17874177608766452
Vale Vivienne Westwood Vale Vivienne Westwood
Out and about #gucci #powerhousemusuem Out and about #gucci #powerhousemusuem
Instagram post 17884262876773299 Instagram post 17884262876773299

Design

  • Design
  • Beauty
  • Fashion
  • Portfolio
  • Luxury
  • Skin Care
  • Contact

Marketing

  • Social Media
  • Digital Marketing
  • Branding
  • Packaging
  • People
  • Career
  • Technology

Subscribe

©2022 Diane Penelope Challis. All rights Reversed.

Instagram Facebook Twitter Linkedin
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT