What is a social media/marketing persona?
Personas combine marketing raw data and educated guesses, which make up most of your customer/client (or potential) base.
Generally I given them names to make then more identifiable and they are yardsticks for me to create content that appeals to these people. If I can make the target market more human, and get inside their mind, I can hopefully touch their hearts and souls with any content I create for them.
This can also help with community management and processes for solving problems that may arise.
Quote from Krux:
With personas, businesses can be more strategic in catering to each audience, internalize the customer that they are trying to attract, and relate to them as human beings.
So, how many of these personas do we need?
I recommended 3 – 5 personas and I use the structure below:
General Information
Job title:
Job details:
How long in role?
Why they are being targeted?
Demographics
Gender
Age
Household income
Location
Education
Children
Married/single/partnered
Goals/Aspirations:
Primary goal
Secondary goal
How can we help accomplish these goals?
Primary challenge
Secondary challenge
How can we help overcome these challenges?
Pain points – what is stopping them?
Values
Main values
Motivations
Aspirations
Inspirations
Social/Online
Computer literacy
When they are online
How long are the online
Favourite networks
How long on each network
Best days to target
Shopping
Online, offline,TV, mail order, direct selling
This is just a loose guide and I have set up spread sheets of these for my clients to make it easier to tweak and help address the needs, wants and desired of your target market.
If you would like help setting these up call me on 0405 324 369 or email me on diane@dianepenelope.com – I look ward to helping.
