When your business gathers steam, others will start to pay attention to you and your actions. How you interact with your consumer base, as well as what your mediums are for connecting with the outside world. Of course, it’s not easy walking into a world where you’re being judged, but every business owner has to broaden their shoulders and accept it. Reviewers independent and as part of the press will want to take a closer look at your company. The achievements you have made and your future plans are the background narrative, but what the press really wants to know is why and what you’re doing now. Therefore giving out bitesize information to multiple newspapers and media organizations isn’t something that can be sustained nor is it that effective. Making a press release for your business every year or perhaps every six months is the best option to answer the questions of your critics and fans alike.
Bold and colorful
Be proud of your business by going out on a limb to impress those who see it for the first time. This means bright and vibrant colors for your cover. Light up your logo, business name and relevant details such as if you have a mascot of some sort. This kind of look can be achieved by modern printers and by toner cartridges from Cartridge People. The different sets and standards for many printers can all be achieved with various high-quality ink and toner cartridges available on their website. Both well-known brands are catered for so whether you’re looking for something like Apple, Samsung, Canon, Philips or Kodak you can find black and color ink. It’s a tough choice whether or not you should go for full color throughout the press pack, but modern standards require you to make sure you have the front and back cover vibrant and eye-catching.
The meat in the pie
A press pack is a lot like the structure of a pie. You have the outer layer that shows a robust nature that is rich in quality, showcasing your achievements. The inner parts are where the action is, and where the real meat of your business will be exposed. Go into great detail about your products and services, don’t be afraid to be long-winded. Media companies will take the time to read and decipher the information anyway, and they will condense this when presenting to the public. Lay out why a product came into being and what the inspiration is behind it. What you have achieved following this narrative in the process must be highlighted with joy and exuberance. The future plans are what will be the crucial part of your press release. Despite mistakes and errors in the past, based on what you’re going to offer consumers in the future can save a company’s reputation. If you’re giving more of what customers want, this information will be front and center in the newspapers, magazines and business broadcasting shows.
Testimonials and customer feedback
Nearer the end of the press release is where you should include real-life testimonials for your business. This does require a bit of planning and logistical commitment by contacting loyal customers and either travelling to them with a media team or paying for their transport to come to your headquarters. Taking photographs with them discussing the business and how it has changed their life would be a great exercise in public relations. You should get the press that you are willing to communicate with consumers and physically connect with them. Write down their opinions in their own words, only editing grammatical errors. What you want to portray is each individual’s personality and how your products and services have affected them. Focus on the positive ways and try not to repeat them in each testimony. Bring to different light reasons and features that won’t overlap each other. Print the pictures out in color so as to inject a touch of humanity onto the page.
Contact page and upcoming events
Letting the press know what you’ll being doing in the future regarding industry briefs, conferences and summits is also beneficial. Gone are the days of the media paying attention to only international multi-national businesses conferences. Small business exhibitions are growing in number all over the world. You don’t have to be a main headliner to get some media attention. By showing up and owning your little piece of the floor, you can showcase your business to thousands of people in person. In the press release you should state all the dates regarding your aimed attendance at a particular event. Write the location and title of the event itself alongside. This goes without saying but rather than having your contact information at the bottom of a page, make an entirely separate page for this. Use a big font and blocky lettering so that your contact information is clear and understandable. It’s preferable that this page be on the backside of the front cover and the rear cover so in a hurry, anyone can access this information without having to flick through to a specific part of the press release.
Making a press release for the first time is a daunting task. There’s no other way around it but to accept that you will be judged by the media. They will look over the information you supply meticulously. First thing’s first you have to make the cover, and the overall look leap out at them so use vibrant colors to express this. The meat of the release should focus entirely on the content and feel free to dive into detail about the inner workings of your business. Putting in testimonials of real people, real fans and customers of your business only give you a leg up in the eyes of the media who will want to see some kind of interaction from the business with the wider public. List all the events you will be present at in the future so if members of the media would like to see some of your products in action as well as gain an interview with you, they know where and when they can achieve this.