So you’ve taken the leap and endured the blood, sweat, and tears involved in setting up your own business, but just how do you get your business noticed and make it stand out from the competition?
The Importance of Branding
An easy way to make your business stand out from the crowd is to put some time into thinking about your brand. Creating your brand is a really exciting process and is your opportunity to set your creativity free and find a ‘look’ for your business.
Your branding embodies all that your business is about and provides that all important first impression. The goal here is for people to love the look of your brand and to want to be seen shopping with you and using your products or service. Successful brands are ones where people buy into the concept of the brand and the lifestyle that it portrays; thinking about your favourite brands and how they communicate their message will help you to gain further insight into this, and help to clarify the image that you would like your brand to project.
Your brand is your business’ personality, so as well as considering carefully what you want your brand to say about your business, you should also think about who your target market is, and would this branding appeal to these potential customers?
A Cohesive Look
Once you have decided on the branding for your business, you should think about where it will be used. To promote greater brand awareness, especially in the early days, when your business is still getting established, it is often a good idea to feature a logo pretty prominently where possible. Depending on the kind of business that you are running, little details such as personalised packaging boxes and paper shopping bags which are in keeping with your aesthetic and feature your logo are a great way to get your business noticed and remembered.
If you have business premises that customers will visit once your business is open, then these should also feature décor that embodies your brand. If your business is an upmarket hair salon, for example, you would want your branding to reflect luxury and pampering, this would then also be portrayed in your choice of décor too.
Shout About It
The online presence you create for your business provides the opportunity to showcase your brand. Your social media pages and website should also feature the same consistent branding as your packaging and products, which will help to strengthen your brand even further.
Be sure to make your social media posts engaging and interesting to attract followers and get noticed. Social media provides an excellent chance to get to know your customers and to find out what it is about your products and brand that they love.
An attractive and user-friendly website creates a great first impression and is your opportunity to showcase your brand to its full potential. Letting your brand’s personality shine through is the perfect way to stand out.
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