If your business wants to bring in more customers right now, it will help if you can make your business trustable. Although you might think your current measures are trustworthy, there is probably more you can do to gain and maintain a customer’s trust.
Here are some ideas.
Make the payment process secure
A secure payment process will ensure a customer feels comfortable purchasing products/services from your business.
It is a good idea to use a payment processor that offers customers protection. HBMS is a high risk payment processor, which will enable your customer’s credit card payments to be much safer. When customers know their transactions are safe and secure, they can rest assured their money is protected, which will encourage them to trust your business.
Make a great product
Another smart way to gain your customer’s trust is to make your products great. If a customer invests their money into a product, they will want it to fulfill their needs and expectations.
For example, if you sell t-shirts and the print comes off in the wash, your customer will not be happy nor will they trust that a new t-shirt won’t do the same thing. Making and selling a great product will make customers satisfied and increase their trust in your business and what it sells.
Don’t make promises
If you make promises and cannot stick to them, customers will never trust what you say. It is best to avoid making promises as you can end up disappointing customers.
Instead of making promises, you can work harder to exceed customer expectations. For instance, if you promise customers next-day delivery for online orders and there is a mail issue, it will look bad on you. Therefore, tell customers you can deliver within a week and if the product does arrive within 1 to 2 days, they will feel more than satisfied. If you tell your customers the least they can expect, and then go ahead and offer more than you stated, it will boost their trust.
Create good relationships with customers
It is important to build strong and healthy relationships with customers as it will gain their trust and their loyalty.
To build strong relationships with customers, it will help to get to know their names, ask questions about what they expect from your business, and ask for feedback. The more you can understand what they want, the more you can deliver their expectations. When you deliver their expectations and make them happy, it will show them you care about them.
When you show care for a customer, they will want to care for your business and stay loyal. Hence, you will gain their trust and regular sales.
Solve customer issues
Whenever a customer has an issue, it is important to help them solve it. Even if you know they are at fault, it is important to help them.
For example, they might have broken their necklace after one week of wearing it. Although it might be obvious it was their fault, it is best to replace it for them so they are not out of pocket.
If a customer has a rude tone or isn’t friendly, try your best to maintain a friendly response. This will minimize arguments and show them you care and wish to help them. The kinder and calmer you are, the more the customer will respect and trust you. You might be able to turn their minds around and encourage them to stay a customer instead of going elsewhere.
Your business will be at risk of losing customers if you do not help them solve issues or respond rudely.
Share positive customer reviews
Every business will gain positive and negative reviews. There might be an instance where you make a mistake or simply do not impress a needy customer. Either way, it is best to showcase your positive reviews, as this will impress customers and enhance their trust.
Yes, they will still be able to find negative reviews if they look hard enough. But, showing the positive side to customer responses will ensure to encourage customers to trust you.
Ensure to take your time adding positive customer reviews and testimonials to your social media pages, website, and other marketing material so that new and existing customers can see them. New customers are more likely to use your business if they can see other customers are happy with what you offer. Therefore, take advantage and showcase them everywhere to gain maximum leads and trust.