Search
Close this search box.
start your own cosmetics or beauty line

1. Create a brand bible (logos, digital guidelines, tone of voice, colour palette, design elelements)

2. Find manufacturers (here are some examples to try):

3. Go through a lot of samples from all the different manufacturers and select your favourites. I’d recommend selecting shdows for a palette for example from a single supplier so they can fill your palette on site and you don’t have to do it in your kitchen.

4. Select or reformulate the product with your own scent or pigment levels or do something to make it your own. Use a different box, container etc if you are using a stock formulation, which is quite common. Many of the top brands use existing formulations and just rebrand them, maybe adding a scent but often not.

5. Choose packaging components from places like China, as it is much more cost effective. Go to sites like globalsources.com

cosmetics bottle supplier
cosmetics bottle supplier
cosmetics bottle supplier
cosmetics bottle supplier

6. Check all artwork for spelling, grammar and typos

7. Get your final products photographed professionally

8. Build the e-commerce website using something Neto or Shopify

9. Ensure you have the customer service infrastructure to deal with on and offline issues

10. Send a gazzilion products to beautiful influencers and journalists you trust

11. Create How To Videos on You Tube

12. Market the products through traditional and online sources

13. Launch Party with influencers, friends and family

14. Market the products through traditional and online sources

15. Each season include limited edition products to test the water. If they do well, delete a product line that isn’t doing so well and replace it with the successful now permanent limited edition line (ie by popular demand).

16. Cull the product line of non-sellers

17. Refine the packaging based upon market trends or customer feedback.