I sincerely believe in ageless beauty. I felt more beautiful at 40 than I did at 20 or 30. I was fit, happy and loving life. My husband is a 50-year-old silver fox. I’ve been told by other people so it’s not wife goggles. I can still scrub up well as a 47-year-old. I fight the desire to erase my age through Botox and Juvederm, getting the minimal I can, as I like my life being part of my ageless beauty.
I don’t want to be a 50-year-old woman trying to look 20. I want to declare my age and people say “wow, you look great for your age”.
“Nature gives you the face you have at twenty. Life shapes the face you have at thirty. But at fifty you get the face you deserve.”― Coco Chanel on ageless beauty.
As our population ages, the baby boomers head into their twilight years. They also bring their affluence with them in the form of property profits and superannuation. Marketers are responding to consumer trends and seeing that the grey dollar is actually golden. Modeling agency, Silver Fox recognises that the perception of ageless beauty is evolving as the affluent bubble of silver moves through to retirement.
These models must have had incredible lives because their faces reflect joy, energy, wisdom and eccentricity.
This enterprising agency also represents over 55 models including some modelling veterans globally – Yazemeenah Rossi, Pia Gronning, Anthony Varrechia and Garrett Swann.
Brigitte Warne, Director of Silver Fox says embracing age positivity is “not only good PR, it’s good business”. Warne claims “There’s a seemingly insatiable appetite for retailers to grow millennial appeal, while older consumers are largely ignored – despite our aged population increasing 20% since 2010. On top of raw demographics, older consumers are now more style aware and have more spending power than ever before”. (B and T)
Silver Fox has launched an Australian search for the new faces mature beauty. If you (or someone you know) is an ageless beauty, visit www.silverfoxmgmt.com.au/join-us for details.
Images: Silver Fox Management
