We all know that hormonal breakouts are part and parcel of the menstrual cycle. Amareta supplies skin care products that cater to your cyclical hormonal changes, which includes hormonal acne, hormonal dullness, breastfeeding and prenatal items.
Amareta believes that a woman’s beauty routine can be customised to suit each phase of the hormonal cycle. The belief that by using “safe” ingredients that women, including mothers, skin is nurtured. Amareta feel that:
“We believe that nature is powerful and you are a part of the powerful cycle of life”
Amareta, by avoiding over 40 ingredients that they believe are “questionable”, but are still commonly found in “natural”／“organic” brands, believe they are supporting the woman’s hormonal cycle.
The “Questionable” Ingredients Amareta Avoids include:
- Preservatives: Phenoxyethanol, Chlorphenesin, Benzyl Benzoate, Sodium Benzoate
- Fragrance: Parfum
- Acne Treatment Ingredients: Benzoyl Peroxide, Salicylic Acid (BHA), Retinoids
- Plant Ingredients: Hibiscus Flower Extract, Willow Bark Extract, Sage/ Rosemary/ Jasmine/ Peppermint/ Lavender Essential Oils
- Packaging: Plastic (BPA)
The Brand Story
“Nourished by the wisdom of motherhood and the gentleness of nature, our name is the union of Amaterasu, the goddess of the sun and motherhood in mythology whose name means “shining in heaven”; and Arete, which symbolizes “the act of living up to one’s full potential.” Together they create Amareta, a name that embodies the strength, light and life that women of Amareta carry and contribute to the world. ” – from Amareta’s website.
Amareta’s Hormonal Dullness range targets the first six days of your cycle. They also believe that Hormonal Acne skin care routine should be used on days 16 to 28 (the luteal phase). These address different skin issues that pop up, including oily skin. Many ingredients used to treat these issues (including salicylic acid) are considered to be unsafe for pregnancy. This is why they also do maternity skin care, using plant-based and organic ingredients.
It seems like a lot of different products during the month, but I do think it is positive that they have created a maternity skincare range. I was confused about what to put in my skin during pregnancy and this range would have given me peace of mind. Apparently retinol and all vitamin A is dangerous and so many skincare ranges contain this. I kept my skincare routine to a minimum, and fortunately I am blessed with genes that gave me great skin and hair during pregnancy. Unfortunately that wasn’t the case when I stopped breast feeding when my daughter was 10 months. about 30% of my hair feel out, and the glow I had during pregnancy turned into what looked like a red rash on my decolletage. I got laser for my chest but my hair too forever to grow back. Now if they could stop hair loss due to hormones…
I think a hormone range is an interesting idea, but I’ll need to try the products, to get an idea of the products. Still wanted to share the concept and packaging.